who is ryan fortin?

Ryan Fortin.

AI MARKETING TECHNOLOGIST

17+ years leading global SEO, now building production AI agents and pioneering Generative Engine Optimization. I optimize for the engines that answer, not just the ones that rank.

17+years in SEO & digital marketing
30+countries, one SEO program
20+AI products shipped end-to-end
~40Mentities in the knowledge graph

Experience

2015–Present Raleigh-Durham, NC

Lenovo / Global SEO Program Manager

AI Agents, Marketing Automation & GEO 2024–2026

  • Designing and building Lenovo's first OpenClaw AI agent for the worldwide eCommerce marketing team: a platform built from scratch that automates repetitive marketing workflows, generates and optimizes content, and surfaces data and reporting insights.
  • Partnering directly with the full WW marketing organization to customize the agent to each sub-team's needs, leading change management and training to shift teams from manual execution to managing AI-assisted workflows.
  • Developed a comprehensive prompt-engineering library for AI-generated content, establishing best practices for Lenovo's global content teams.
  • Partnered with Lenovo IT to develop an SEO Agent that increased operational efficiency by 90% through automated technical audits and recommendations.
  • Pioneered Generative Engine Optimization (GEO) methods to optimize Lenovo's visibility in ChatGPT, Perplexity, and other AI search platforms.
  • Created AI content-generation workflows integrating multiple LLMs for scalable, SEO-optimized content production.
  • Established monitoring systems to track Lenovo brand mentions and product recommendations in AI-generated responses.

Global SEO Program Leadership 2015–Present

  • Manage multi-million-dollar SEO-driven eCommerce revenue across 30+ countries with consistent YoY growth.
  • Hired and lead a world-class international SEO team supporting stakeholders across the globe.
  • Drive strategic investment decisions for resource allocation and ROI optimization across global markets.
  • Established a data-driven SEO culture through cross-functional evangelization and training programs.
2012–2015 San Diego, CA

Covario / iProspect / Sr. SEO Strategist → Global SEO Lead

  • Rose from Sr. SEO Strategist to Global SEO Lead through Covario's acquisition by iProspect.
  • Led SEO for Lenovo as the flagship client, an international program spanning 14+ countries and the engagement that led to joining Lenovo in-house in 2015.
  • OMMA Best SEO Agency of the Year (2013) · eTail Search Marketing Award (2014).
2010–2012 Manhattan, NYC

Catalyst Online / GroupM Search / Search Manager, SEO

  • Delivered SEO campaigns for Fortune 500 clients (Audi, Pfizer, GSK, Novartis) inside GroupM, WPP's media investment arm.
  • Owned end-to-end execution of client organic search campaigns, building winning strategies from client business objectives and the latest search-algorithm knowledge.
2008–2010 Rochester, NY

Archer Communications / Director of Web Technology

  • Led technology across all of the agency's web projects: site development, infrastructure, database architecture, and project planning.
  • Owned SEO and site analytics for every web build. That was the start of 17+ years in search, with engineering first and marketing layered on top.

AI / ML Projects

Streams of training data flowing into a crystalline neural core

Fine-tuned LLM for Generative Engine Optimization

Qwen GEO Fine-Tune

Qwen3-30B fine-tuned into a GEO specialist: 5,000+ custom training examples baking Conversation Optimization, my own GEO strategy, directly into the model weights. Trained with 4-bit quantization, gradient checkpointing, and aggressive LoRA parameters; deployed with automated checkpoint management and GGUF conversion.

Python · Unsloth · PyTorch · LoRA/QLoRA · Runpod A40

huggingface.co ↗
Evolutionary tree of glowing nodes converging into one champion node

Automated LLM optimization

Evolutionary Model-Merging System (M2N2 Breeder)

An automated breeding system that evolved a champion Qwen3-8B over 781 generations and 749 merges across a 24-model population of domain fine-tunes. Tournament selection, niche-based fitness, zero additional training. Beat base Qwen3-8B on 6 of 8 benchmarks (+3.4% avg across MMLU, GSM8K, ARC, HellaSwag, WinoGrande, MathQA), validated with EleutherAI's lm-evaluation-harness.

Python · mergekit (SLERP, DELLA) · lm-evaluation-harness · PyTorch

huggingface.co ↗
A stream of light precisely bent by glowing field lines inside a glass brain

AI safety & interpretability research

Activation Steering (4ort-kardashev)

Interpretability research that installs behavior inside the model itself, at the activation level, using sparse-autoencoder feature discovery and an original multi-layer clamping technique. The steered behavior survives a hostile system prompt explicitly designed to override it. For enterprises, that's the difference between a policy the model is told and a policy the model has: brand-safety guardrails that can't be prompt-injected away.

PyTorch · SAEs on Qwen3.5-27B · frozen-metric eval suite · single RTX 4090

research deep dive →

Capabilities

AI capability, proven in production. Every service below points at something already built and running. Pairs with the SEO practice: see Conversation Optimization under SEO Expertise.

01

AI Agents for Marketing & Operations

Design, build, and deploy production AI agents that take over repetitive execution (content operations, reporting, and workflow automation), customized to how your team actually works.

02

Agent-Ready Infrastructure

Make your product, data, or content operable by AI agents: MCP servers, agent-first APIs, and structured-data layers that turn "we have an API" into "agents can work here."

03

Custom Models & Fine-Tuning

Domain-specialist LLMs trained on your data and your methodology, covering dataset design, fine-tuning, model merging, and benchmarked evaluation through to deployment.

04

SEO Automation Systems

Audit agents and optimization pipelines that replace manual SEO execution: continuous technical auditing, automated on-page fixes, and enterprise-scale workflows.

05

Autonomous Content Pipelines

Content pipelines with quality gates built in. Video, audio, and long-form text are generated, screened by automated review, and published on schedule.

The 4ort Lab

My personal R&D lab: a solo-built, self-hosted network of 20+ interconnected AI properties where autonomous agents are the primary users. Everything I recommend professionally gets battle-tested here first (agents, MCP servers, fine-tunes, knowledge graphs). One knowledge graph grounds every agent in verified facts; one hub orchestrates them all.

4ort.ai

Mission Control

Multi-tenant AI chat platform and sole identity provider that orchestrates every property's MCP toolset, giving a single agent authenticated hands across the entire stack. Ships its own toolkits: LayerSEO, the 32-tool agenticSEO MCP, a custom self-hosted code interpreter, and a secret firewall.

Node/TypeScript · React · MongoDB · OIDC · MCP

4ort.xyz

Knowledge Graph & Worldwide Trend Engine

A public, Wikidata-grounded graph of ~40M entities that grounds every agent in verified facts and measures worldwide trending topics in real time, continuously scanning the full GDELT global-news firehose to mint brand-new entities within 15 minutes of them appearing in world news.

Python/FastAPI · Postgres (~313GB) · Redis · SSE

4ort.news

Worldwide News Brain

Monitors global news across 65+ languages every 15 minutes, surfacing emerging stories and newly-minted entities. A per-user OAuth MCP server lets an agent read, summarize, and manage the feed autonomously. Real-time brand, competitor, and market monitoring.

Django · Postgres/Elasticsearch · GDELT · MCP + OAuth

4ort-docs / sheets / slides

Agent-First Content Suite

Documents, spreadsheets, and decks built agent-first (REST API + MCP toolset + human editor), with AI per-slide editing that round-trips "fix slide 3" in ~3 seconds. Agents produce and revise marketing collateral programmatically.

TypeScript · Express · SQLite · MCP

4ort.shop

World Product Index

An API-first crawler that mapped 191,000+ ecommerce domains and 5,300+ live product-catalog endpoints into a structured JSON-LD entity layer. The world's commerce, indexed for agents.

Python · async httpx

4ort-deep-research

Agentic Deep Research

A deep-research agent that swaps every vendor tool for self-hosted lab infrastructure, then benchmarks it: 84% pass@1 on a 50-task FRAMES subset (up from 82%), at or above vendor-tooling baselines. It runs as a 5-worker concurrent pool across four depth tiers, from ~10-second answers to multi-hour research.

PyTorch overlay · Redis · systemd

4ort-cli

The Lab CLI

One command-line client for the whole lab, published on npm as @4ort/cli: site hosting, mail, knowledge-graph search and Q&A, smart web search, video publishing, and 1Password-style secrets injection (4ort run feeds vault secrets to child processes only; plaintext never touches disk). An mcp mode turns the CLI itself into an MCP server for any agent.

TypeScript · commander.js · v0.7.0 on npm

// the rest of the lab

4ort.stream

Autonomous Video Pipeline

~214 videos published fully automatically, each scripted from cited knowledge-graph facts, narrated, screened by a moderation gate, and released overnight, every night.

4ort-kardashev

Activation-Steering Research

Interpretability research steering an open LLM at the activation level through SAE feature discovery and multi-layer clamping. The steered disposition survives a hostile system prompt that explicitly bans the topic.

4ort.nexus

Search for Agents

A search engine built for AI agents, not eyeballs: a 32M+ page Common Crawl corpus cross-referenced into the entity graph, served as a typed API with agent-friendliness verdicts per source.

4ort.io

The Inference Router

An OpenAI-compatible multi-provider LLM gateway, plus the Council: fan a question out to a panel of frontier models and synthesize their collective answer behind one model id.

4ort.live

The AI Radio

A 24/7 AI radio station where LLMs invent the prompts, a music model synthesizes original tracks around the clock, and everyone tunes into the same synced stream. 100+ tracks and counting.

4ort-music

The Music Factory

The generation engine behind the radio. LLMs invent each song's theme, BPM, key, and lyrics; ACE-Step synthesizes it on CPU 24/7; an ~80% cull rate means only the keepers reach the 100+ track library.

4ort-books

The Novel Engine

An AI novel-generation pipeline with two books produced (including an 8-chapter novel with a full audiobook), grounded in dual knowledge graphs with calibrated prose-quality gates.

4ort-tv

Long-Form AI Video

Topic → finished long-form MP4, end to end: LLM script, AI slide generation, neural narration, original AI music, GPU composition.

4ort.mov

Video Platform + Render Engine

The lab's self-hosted video platform plus a video-factory render engine, fed by the autonomous pipelines through a single CLI publish path.

4ort.life

Personal KG + Life Simulator

Your private knowledge graph with a life simulator on top: a nightly "Tomorrow" simulation briefs you on your own next day. The private twin of the public graph.

4ort.win

Public-Opinion Simulator

Feed it any document; hundreds of AI agent personas simulate how audiences react hour-by-hour. A rehearsal space for messaging before it goes live.

4ort.info

The Foresight Orchestrator

A prediction & ideation engine whose bisociative "spark" ideation collides distant domains from the knowledge graph into foresight, campaign, and new-product reports.

4ort.net

The Personal Namespace

Identity infrastructure for humans and their agents: you@4ort.net email on a self-hosted mail server, you.4ort.net static hosting pushed via CLI, encrypted credential provisioning.

4ort.dev

The Launchpad

The lab's self-hosted code backbone. Every property repo lives on a private git instance, gated by secret-scanning pipelines.

20+ properties, one builder ~40M entities in the public graph ~214 videos published autonomously 84% pass@1 on FRAMES, all self-hosted 191k+ ecommerce domains mapped 100+ original AI music tracks 2 AI-written books

Technical Expertise

SEO, 17+ Years
Enterprise SEO · E-commerce SEO · International SEO · Technical SEO · Generative Engine Optimization · Data Modeling & Forecasting · SEO Program & Team Leadership · Structured Data (Schema.org / JSON-LD) · SEO Automation & Agents
AI / ML
Large Language Models · Transformer Architectures · Fine-tuning (LoRA/QLoRA, SFT) · Prompt Engineering · Agent Design (MCP, Tool Calling) · RAG Systems · Vector Databases · Model Training (Unsloth, PyTorch) · Multi-modal Models
Generative Engine Optimization
ChatGPT Optimization · Perplexity AI · Claude Search · AI Answer Engines · Citation Optimization · Structured Data for AI · AI Search Ranking Factors
AI Platforms & Models
Anthropic Claude (Opus, Fable 5) · OpenAI ChatGPT 5.5 · Google Gemini · DeepSeek V4 Pro · GLM-5.1 · Kimi K2.6 · Qwen · AWS Bedrock · Model Context Protocol (MCP) · Ollama · LM Studio · Claude Code
Marketing Ops & Automation
AI Agent Design for Marketing Workflows · Marketing Automation · Campaign & Content Operations · Change Management & Team Enablement · Cross-Functional Stakeholder Management · Workflow Automation · API & Data-Flow Integration · Salesforce Data
Data & BI
Tableau · SQL · Data Visualization & Dashboarding · Large-Dataset Analysis · Insight-to-Action Reporting · Marketing Performance Analytics
Marketing & SEO Tools
Adobe Analytics · SEMrush · BrightEdge · Scrunch AI · DataForSEO

Education

Rochester Institute of Technology · B.S. New Media Information Technology, 2003–2007

Recognition

Industry speaker at Digital Marketing Phoenix, Digital Marketing Dallas, and Mobile Commerce Summit. Published on SEO and AI-search optimization strategies. OMMA Best SEO Agency (2013) · eTail Search Marketing Award (2014).

Let's talk.